AdmyBrand
Redefining B2B Ad Buying Through Simplicity and Trust
Role
User Experience Design Lead
Timeline
July 2023-March 2024
Team
Moment Studio Design Team
Platform
Desktop
AdmyBrand is an emerging B2B SaaS platform in the Indian advertising market, designed to connect ad buyers with diverse ad spaces. As the platform prepared for global expansion, the team recognized a key challenge: users found the experience confusing and inconsistent. As the Lead UX Designer, I led a cross-functional team to reimagine the platform’s core experience , focusing on trust-building, intuitive navigation, and conversion optimization.
The Challenge
AdmyBrand’s website struggled with usability and inconsistency. Users had difficulty finding ad categories, understanding the platform’s purpose, and completing sign-ups.
The Solution
We redesigned the website from the ground up with three experience goals:
Build Trust and Credibility
Craft a clean, professional landing page that immediately communicates AdmyBrand’s value proposition.
Simplify Exploration and Navigation
Restructure ad categories and reduce cognitive load through intuitive grouping and visual hierarchy.
Drive Engagement and Conversion
Introduce frictionless sign-up flows and strategically placed CTAs that guide users naturally toward creating an account.
Design Process
Discovery
Project Kickoff
I initiated the project with a Google Meet kickoff to align expectations, roles, and communication methods. Given our three time zones, we used Slack for daily check-ins, feedback loops, and design reviews. promoting transparency and collaboration with cross-functional teams.
Understanding the Client
To better understand the client's needs, our team composed targeted questions and shared them with the client to identify user pain points and expectations. During a quick Google Meet, the client gave us a demo of the original website and Figma designs, providing deeper insight into user expectations, desired redesign elements, and the background of AdmyBrand's importance in the redesign.
Competitive Analysis
I facilitated a competitive analysis workshop where the tram and I benchmarked three competitor platforms and discovered:
Most focused on connecting businesses to media outlets.
Only one competitor used voice analytics — a unique feature AdmyBrand could leverage as a differentiator.
This analysis informed our strategy to position AdmyBrand as a smart, analytical, and user-centric platform.
Heuristic Evaluation
We conducted a heuristic evaluation of the existing site to uncover usability flaws. Key issues included:
Poor visual hierarchy and inconsistent navigation.
Redundant CTAs and unclear workflow.
These insights shaped our redesign priorities: consistency, simplicity, and discoverability.
Ideation
User Stories
The client provided core user stories that guided our scope:Poor visual hierarchy and inconsistent navigation.
As a user, I want to learn about AdmyBrand from the homepage.
As a user, I want to browse and access ad categories easily.
As a user, I want to explore influencer partnerships.
As a user, I want to be encouraged to create an account
User Flows
We mapped user flows for each story, identifying friction points and opportunities to streamline key interactions — from browsing ads to engaging with influencers
One of the many wireframes created
Mid-Fi Wireframes
I divided responsibilities across the design team and personally led the About and Landing page redesigns.
Our focus: a clean layout, strong visual hierarchy, and clear CTAs.
Design
Design Inspiration
Guided by Jakob’s Law, we drew inspiration from Airbnb, Stripe, and Shopify to create familiar yet refined patterns. These references helped bridge usability and brand identity.
Style Guide
To maintain consistency, we developed a comprehensive style guide — covering colors, typography, icons, and imagery
The Result: a cohesive visual language that strengthened brand trust and recognition.
High-Fidelity Screens
Our polished designs balanced elegance and usability. During client reviews, feedback led to a more minimalist landing page. I incorporated these refinements, creating a design that felt professional, modern, and inviting.
Results and Reflection
The Results
The redesigned AdmyBrand platform received overwhelmingly positive feedback from both the client and early users during usability reviews. Within the first month of testing, the new design demonstrated measurable improvements:
36% faster task completion rate
When navigating to ad categories and onboarding.
30% increase in demo requests
Confirming that the redesign supported key business conversion goals.
40% reduction in bounce rate
From the landing page, indicating greater trust and interest.
The Reflection
This project reinforced three key lessons:
Alignment early on prevents friction later: Clear kickoff communication and time zone coordination kept our distributed team synchronized.
Iteration thrives on open feedback loops: Each round of client input improved usability and visual harmony.
Collaboration turns complexity into clarity: Working across engineering and business constraints taught me to translate ambiguity into structured, actionable design decisions.
Leading the AdmyBrand redesign taught me the value of balancing structure and creativity.